LOUIS Belgium

The power of colour creates an identity

Louis Belgium rebelliously strives to obtain a noble goal: beautifully designed, affordably priced, contemporary eyewear. Plus, picking out a pair of glasses should be easy and fun, and it can only be like that if you address the consumers personality and offer them the opportunity to set themselves apart from othersColour is essential here; after all, 85% of products are chosen based on colour. Trends appear to be very decisive in this regard, hence their collaboration with design agency Francq Colors. Each season, based on trend research and colour marketing, they determine several colour palettes that will set the tone for that season. 

Distribution: the Netherlands, France, Flanders